Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. The brand has subsequently apologised to Boyega for the “misstep”. British perfumer Joanne Lesley Malone, better known as Jo Malone, has strongly criticized the brand she created, but is no longer associated with, … ... Jo Malone and its parent company, Estée Lauder, didn't respond to emailed requests from the Associated Press for … Watch Live ... Liu Haoran… The Star Wars actor only found out about the ad when it was posted on Twitter. British perfumer Joanne Lesley Malone, better known as Jo Malone, has strongly criticized the brand she created, but is no longer associated with, over the controversy involving “Stars Wars&#… Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. Jo Malone xin lỗi vì bỏ diễn viên da màu khỏi quảng cáo. The original ad starring Boyega, 28, aired last year and was called “The London Gent.” John Boyega has stepped down as Global Brand Ambassador for Jo Malone London after The Estee Lauder Companies-owned perfume brand substituted him in the ad he conceived and starred in with local ambassador, Liu Haoran, for a version of the spot aimed at the Chinese market. Jo Malone London issued … LONDON — Following being swapped in Jo Malone’s Chinese marketing campaign with Chinese actor Haoran Liu, without notice from the company, John … The campaign inserted Liu Haoran- a Chinese actor, with no Black faces in sight. When the advert was launched in China, it was reshot with actor Liu Haoran, a decision that Boyega only learnt about later on social media. The ad was then duplicated for the Chinese Market however, it omitted one majorly obvious aspect. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Jo Malone London, the company founded by Malone but sold to Estee Lauder in 1999, apologized to Boyega Monday, calling the matter “a mistake in the local execution of … ... but featured Chinese star Liu Haoran … Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the advert created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. The Star Wars actor recently appeared in a Jo Malone advert which he originated, directed and featured in. The recreated ad replaced Boyega with Chinese star Liu Haoran. Jo Malone has hit out at the “disgusting” treatment of Star Wars actor John Boyega by the perfume brand which carries her name. Welcome to Liu Haoran International, an English fansite for young Chinese actor Liu Haoran! In a statement to The Hollywood Reporter, they said: According to the actor, he came up with the concept for his commercial for Jo Malone, which he also directed. Boyega, 28, created the short film himself but was replaced by actor Liu Haoran for the Chinese version, a decision the Star Wars actor said was "wrong" in a Twitter thread announcing his resignation. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. It has removed the ad and apologized. However, earlier this month, a new ad was released by the brand for the Chinese market which kept major elements of London Gent’s script and concept but replaced Boyega with local star Liu Haoran, a move seen by many as another example of anti-Black prejudice in China.The brand has since released an apology calling the move a “painful” misstep. The decision to replace John Boyega with Liu Haoran in a campaign re-make that was both faithful to the original and showing blundering bad faith could have repercussions for Jo Malone … The copy and pasted version excluded the actor himself. Following his statement, Jo Malone posted, "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". Boyega, 28, created the short film himself but was replaced by actor Liu Haoran for the Chinese version, a decision the “Star Wars” actor said was “wrong” in a Twitter thread announcing his resignation Monday. Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." The ad shown in China saw Boyega replaced with Liu Haoran - … Hãng nước hoa của Anh mời Boyega tham gia một chiến dịch quảng cáo từ tháng 7 năm ngoái. British perfume brand Jo Malone has apologised to John Boyega after cutting him out of the Chinese version of a cologne commercial he helped to create. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. Jo Malone had earlier apologised after removing Boyega from the advert after he was replaced with Chinese star Liu Haoran. Hãng nước hoa Jo Malone xin lỗi diễn viên da màu John Boyega vì đã loại anh khỏi đoạn phim quảng cáo. 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